Heavy duty electric land vehicles
By Dr Peter Harrop, IDTechEx
There are about 250 manufacturers of heavy industrial vehicles worldwide but most do not make EVs. Between them they will make about 700,000 of these vehicles in 2010. Most participants have under $20 million sales yearly. Mid-sized companies have largely vanished in line with marketing theory for maturing markets. This industry was characterised by a dash for market leadership as the market matured, with frequent purchases of competitors. Many participants seek global reach with manufacturing in major markets. Some promote a global brand to support this. Others diffuse their image over many brand names and even have competing subsidiaries. Some specialise in the largest or the smallest machines, in ICE or EV power. By 2015, the demand for heavy industrial electric vehicles will be comparable to that for light industrial/commercial electric vehicles as shown below.
Global market value for heavy industrial electric vehicles vs light industrial/commercial electric vehicles in 2015
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Source IDTechEx report, "Electric Vehicles 2010-2020"
Hybrids are the new growth market
Potential sales growth of heavy industrial vehicles mainly lies outside the saturated market of forklifts where most are already pure electric vehicle. Several manufactures now offer lithium battery options, to get away from the tyranny of one battery set in use, one cooling down and one charging per vehicle. The rest are still powered by lead acid batteries.
Read full article @ http://www.evhub.biz/idtechex/heavy-duty-electric-land-vehicles
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