Nov. 18 (Bloomberg) -- Toyota Motor Corp. will sell a plug- in hybrid model for about 3 million yen ($36,000) in Japan and introduce 11 regular gas-electric cars by the end of 2012 as the company aims to keep its position as the leading maker of the vehicles.
Toyota, the world’s biggest automaker, will introduce the plug-in hybrid in Japan, Europe and the U.S. from early 2012 and plans to sell 50,000 of the vehicles a year, it said in a statement today. The carmaker will also add two electric vehicles including a model based on its iQ compact that can run 105 kilometers (65 miles) on a single charge, the company said.
Automakers are under pressure from governments, customers and environmentalists to sell fuel-efficient vehicles that producer fewer or no emissions amid concerns over global warming. Toyota, which introduced its Prius hybrid more than a decade ago, faces increased competition as companies such as Nissan Motor Co. and General Motors Co. add electric models that run longer distances on battery power alone.
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