Mahindra names its next generation, electric vehicle as ‘e2o’
Mahindra names its next generation, electric vehicle as ‘e2o’
The Mahindra e2o showcases Mahindra Group’s Vision of the ‘Future of Mobility’
Mumbai, January 7, 2013 — Mahindra Reva Electric Vehicles Pvt. Ltd., a part of the US $15.9 billion Mahindra Group, today named its next generation, future ready, electric car as the ‘Mahindra e2o’. The Mahindra e2o is the manifestation of Mahindra Group’s vision of the ‘Future of Mobility’, which was revealed earlier this year by Group Chairman Anand Mahindra. It involves the creation of future-ready vehicles that meet the 5 C’s framework of – Clean, Convenient, Connected, Clever and Cost Effective. The Mahindra e2o is the first step in the creation of an entire electric vehicle value chain and ecosystem by the Mahindra Group.
Pronounced as ‘Ee-too-oh’, the electric vehicle has undergone extensive testing, validation and has been certified as road worthy in India. The Mahindra e2o is slated to be launched soon and will be produced at Mahindra Reva’s recently inaugurated plant in Bengaluru. This is India’s first platinum certified automobile plant and has a rated capacity of 30,000 cars per annum.
Started under the project code name NXR, the Mahindra e2o is ‘Powered by Reva’, benefiting from Mahindra Reva’s extensive experience in electric cars.
The Mahindra e2o has been named keeping in mind the overall Mahindra Reva philosophy of “inspired by orange to go green” for sustainable living. The ‘e’ in Mahindra e2o stands for the energy of the Sun which is abundant and clean. The ‘2’ pronounced as ‘to’ signifies the connected technologies in the car, while ‘o’, represents ‘Oxygen’, the life force that sustains all of our existence on Planet Earth. Thus, the name in its totality is a testimony to the Mahindra Group’s commitment to a cleaner environment for our planet.
