Friday 16 July 2010

Will Electric Cars Catch On?

Currently, the U.S. government has a sort of 'if you build them, they will come' attitude towards electric vehicles. Just yesterday, the President appeared at the opening of a new electric battery plant in Michigan, which benefitted from stimulus funds. Electric cars also qualify for generous tax rebates up to $7,500. Yet, an article in the Wall Street Journal argues that consumers in the U.S. might not be quick to embrace electronic cars. Is the government making a poor bet?
Here's the WSJ explaining a major obstacle:
Proponents of the technology will tell you that anyone buying an electric vehicle will want to know at least two things: How far can I drive before I have to recharge? And, where can I go to recharge when I am on the road, far from home? Companies acknowledge that clear answers to those questions aren't yet available--and may not be until a good while after the coming flock of electric cars has hit showrooms.
Of course, there are other obstacles as well. Americans have developed an appetite for giant, fast cars. Most electronic vehicles are on the small side and don't have the same zip. It isn't easy to change cultural norms. So is the industry doomed, despite the government assistance?

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