Automakers who have invested in electric vehicles (EVs) and hybrids may have difficulty selling those products in the UK, according to a study released today.
Technology and services company Bosch's survey entitled, 'Driving Green Britain' discovered only five per cent of motorists planning to buy a new car would consider green credentials.
When asked to rank what was the main influence behind their purchase decision, 63 per cent of motorists surveyed said that price was the most important factor, closely followed by 56 per cent who said vehicle size was also influential. Motorists ranked design, style, brand and safety ahead of a car’s environmental impact, saying that green vehicles are just too expensive.
Impact for automakers
Withimpending release of green vehicles, the results of this study couldpose concerns for automakers. Nissan willrelease its EV, LEAF in the UK early next year along with Toyota’sexpected release of the Prius Plug-in EV later in the year.
Peter Fouquet, president of Bosch in the UK, said that consumer attitudes provide a challenge for companies that want to invest in green automotive technologies.
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