Article: Electric Cars: Success by a Different Route
Pure electric cars are a disaster. On-road pure electric cars continue to sell at a level barely above one quarter of the sales of pure electric golf cars or a tenth of pure electric forklifts. Those golf cars are profitable but in a saturated market and, because that business is going nowhere, Ingersoll Rand is thinking of selling subsidiary Club Car, according to the Wall Street Journal. Club Car is the world’s largest golf car manufacturer. It appears that Ingersoll Rand has too many lackluster subsidiaries and too little synergy between them according to activist investors. However, that is a pleasant world compared to pure electric on-road cars with over 100 companies missing plan while heroically absorbing Olympian losses, some even selling the cars at less than the cost of the traction battery alone.