Friday 25 January 2013

Maruti Suzuki developing petrol – electric hybrid car for India


Maruti Suzuki India Limited (MSIL), the country’s favourite passenger car maker, is considering working on India’s first compact hybrid vehicle, which will be offered in both electric and petrol powered options. After ruling domestic scene for decades, the company’s seems to be taking on an ambitious new challenge.
As per the company’s top officials, the company’s new petrol and electric hybrid car project is still in early stages and a precise timeline cannot be provided at the moment. However, the two senior officers affirmed that Maruti Suzuki is seriously mulling over the possibility of the hybrid design along with its market viability for the Indian audience. The petrol – electric hybrid car project is extremely different than the usual assignments undertaken by the company.
The latest development from Maruti Suzuki could change the company’s brand and market perception among its domestic clientele and the entire automotive industry. The company’s renowned all over the world for its conventional and affordable small cars with absolutely no history of developing modern and cutting-edge technologies laden concept vehicles. Further, Maruti Suzuki has always neglected the market viability of electric vehicles in the country and has always stood firm and believed in its own petrol fuelled product portfolio. Accordingly, the new petrol and electric hybrid seem like a coming-of-age thing for Maruti Suzuki, as it intends to focus on previously ignored areas and take on new challenges along the way as well.
Read Complete article @ Cartrade 

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