Monday 30 August 2010

61st Mahindra Great Escape concludes successfully in Chikmagalur

The 61st edition of the Mahindra Great Escape, one of India’s most loved off-roading adventures, concluded successfully in Chikmagalur with over 70 vehicles from the Mahindra stable manoeuvring the challenging route. Mahindra customers from Chikmagalur and its neighbouring areas, including Bangalore and Mangalore, participated in the rally. The Chikmagalur event received an overwhelming response from offroading enthusiasts, leaving everyone asking for more.

The rally was flagged off at 10:00 am from The Gateway Hotel, K.M. Road, Opposite Pavitravana
Jyothinagar Post, Chikmagalur. Iconic Mahindra SUVs such as the Scorpio, Bolero, Getaway, Legend, Major and Classic negotiated an arduous route of over 70 km. The convoy of vehicles negotiated rocky terrain, slush, canals and streams, passing through Vasant Cool Estate, Karemane, the paddy fields and forests of Hukkunda, Kodal and Aladagudde before returning to the hotel.

“We are delighted to be in Chikmagalur, for the 61st edition of the Mahindra Great Escape. The scenic yet challenging route was an off roader’s delight and gave Mahindra customers an idea of the tough and enduring nature of Mahindra vehicles. The adrenaline rush was palpable and the atmosphere was charged. Real time tweets and updates on various social networking sites by participants further added to the overall excitement of the rally. We plan to return with yet another fun-filled edition of the Great Escape, shortly,” said Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd.

This edition of the Mahindra Great Escape was conducted in association with JK Tyres, Bosch and Servo Lubricants. The Mahindra Great Escape route was chalked out by the Mahindra team, while the ‘With You Hamesha’ service team ensured that participants could enjoy the rally unhindered.


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