Wednesday 18 August 2010

Is It Time for a Vehicle Diet?

When thinking about electric vehicles, the first barrier that comes to mind is driving range. Unfortunately, when addressing this problem, we focus on improving and expanding battery technology at all cost, without questioning the underlying cause of the problem.
In a recent article, Michael Potts, CEO of the Rocky Mountain Institute (RMI), highlighted that very problem:
"Between 75 and 90 percent of the energy we consume is wasted due to bad design and poor choices. We live in a world where energy has been so cheap for so long that very few people have paid attention to it, and most of our energy services are delivered in a sloppy, inefficient manner."

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