Want to take an electric vehicle for a test drive? You are not alone.

When, exactly, did cars become considered consumer electronics? I suppose when the market for the gadgets inside them became one that that the likes of Microsoft cannot ignore. In any case, electric vehicles will be featured for the first time at the Consumer Electronics Association’s 2011 International CES. The rationale? CEA has just released a new survey indicating that 40 percent of American adult consumers would like to test-drive an electric vehicle.

According to the online study, called “Electric Vehicles: The Future of Driving,” about one-third of consumers are aware of hybrid vehicle options while only a quarter know much about electric vehicles. The three biggest perceived disadvantages of electric vehicles:

1. Running out of battery power on the road
2. Lack of charging stations or places to recharge
3. Limited mileage potential

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Consumers ready to test electric vehicles

How well-received will electric vehicles be? Well, according to a new study, American adults are ready to get behind the wheel.

An online survey by the Consumer Electronics Association has found that 40 per cent of consumers are likely to test drive an electric vehicle. Known asElectric Vehicles: The Future of Driving, the study suggests consumers are enticed by improved environmental quality and potential cost savings.

Despite this apparent enthusiasm, overall awareness of the various types of alternative vehicles appears to be low. Around one third reports they are familiar or very familiar with hybrid vehicles; yet only a quarter are familiar with electric powered cars.

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