New study has bad news for electric vehicle makers

Automakers who have invested in electric vehicles (EVs) and hybrids may have difficulty selling those products in the UK, according to a study released today.
Technology and services company Bosch's survey entitled, 'Driving Green Britain' discovered only five per cent of motorists planning to buy a new car would consider green credentials.

When asked to rank what was the main influence behind their purchase decision, 63 per cent of motorists surveyed said that price was the most important factor, closely followed by 56 per cent who said vehicle size was also influential. Motorists ranked design, style, brand and safety ahead of a car’s environmental impact, saying that green vehicles are just too expensive.

Impact for automakers
Withimpending release of green vehicles, the results of this study couldpose concerns for automakers. Nissan willrelease its EV, LEAF in the UK early next year along with Toyota’sexpected release of the Prius Plug-in EV later in the year. 

Peter Fouquet, president of Bosch in the UK, said that consumer attitudes provide a challenge for companies that want to invest in green automotive technologies.


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Electric vehicles “only as green as electricity powering them”

The Royal Academy of Engineering has published a report identifying that if the UK is to meet its renewable energy targets and ensure a greener power supply to electric cars, a range of new low-carbon energy sources will be needed.
These include wind farms, tidal barrages and new nuclear power stations, claims the ‘Electric Vehicles: charged with potential' report, published last week (May 25).
The study investigates the implications of large-scale adoption of electric cars in Britain and looks at the challenge of ensuring that the electricity supply system can cope with charging "ten of millions" of vehicles while still reducing carbon emissions from power generation.

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