Mahindra mulls electric vehicles for US market

NEW DELHI:Auto major Mahindra & Mahindra plans to enter the US market with its electric vehicles from group firm REVA's portfolio within next five years, a top official said today.

The announcement comes at a time when the homegrown firm is fighting a legal battle with its erstwhile sole US distributor for delaying the launch of its pick-up truck in the American nation.

"US is an important and big market for electric vehicles. We are looking at that market. We will be there before our target of full global presence in next five years, but exactly when, that we have not decided yet," Mahindra REVA Electric Vehicles chief of operations R Chandramouli said.

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Mahindra FirstChoice inaugurates 2 new SuperStores in Hyderabad; launches first 2S showroom in India

Mahindra First Choice Wheels, India’s leading multi-brand pre-owned car company, today expanded its Southern footprint with the launch of two new SuperStores in Hyderabad. The company also inaugurated the very first 2S showroom in India. All three outlets were inaugurated by Mr. Rajeev Dubey, President (HR, After-Market & Corporate Services) and Member of the Group Executive Board, Mahindra & Mahindra Ltd.

“We are delighted to add two new SuperStores to our existing network in Hyderabad. SR Wheels and Mint Motors are noted names in the automobile industry in Andhra Pradesh and will help expand our business in the region.

As the leaders in the pre-owned car business in India, we are constantly endeavouring to provide our customers with new services which will provide them with greater value and convenience. Naidu Motors is a 2S showroom which implies that it will function as a one stop shop for all those who not only wish to buy or sell a car but also want to get their vehicles serviced / repaired. This is part of our strategy to leverage synergies between our three divisions - Sales, Service and Spares - which will create a robust eco-system for the pre-owned car market,” said Mr. Rajeev Dubey, President (HR, After-Market & Corporate Services) and Member of the Group Executive Board, Mahindra & Mahindra Ltd.

“Our SuperStore, including the parking area, is spread over 18000 sq foot and will display a wide variety of cars, catering to a range of budgets. Services offered at SR Wheels will include purchase and sale of pre-owned cars, car finance and insurance, a commitment card which will cover both 24X7 roadside assistance across the country, as well as a conditional warranty on pre-owned cars, accessories and RTO transfer.” said Mr. Rajkumar T., SR Wheels.

“We are delighted to partner with Mahindra FirstChoice and provide customers in and around Hyderabad with a wide variety of options through our superstore. The SuperStore format has found favour with consumers in several cities across India, including Mumbai and Pune and we aim to replicate this success in Hyderabad,” said Mr. Veera Reddy, Mint Motors.


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India’s EV market in desperate need of a charge

While the sight of this lilliputian on four wheels buzzing around may lighten almost everyone’s mood, the all-electric Reva car is, unfortunately, failing to change both mind-sets and the industry. Since it's launch in India in 2001, the car has produced close to just 4,000 Reva cars from its Bangalore plant, which has an annual production capacity of 6,000. 


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GM to launch Chevrolet Volt in 2011

GM, after the split with Reva electric in India, will delay its launch of electric vehicles. Earlier, the company planned to sell the electric vehicles from December 2010 onwards.

The American car maker informed that they will sell the Chevrolet Volt from December this year in U.S. and from 2011 in India.

Chevrolet Volt is an electric vehicle which uses an internal combustion engine to recharge the battery. GM expects to sell the electric vehicles at the rate of 4000-5000 units per annum.

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GM to launch electric vehicles on its own

After passing on the official word that the Indian subsidiary of the American automaker General Motors will be ending its tie-up with Reva, the company further said that it will be developing the electric vehicles on its own at its Headquarters at Detroit.
The announcement came after the electric car company; Reva sold its majority stake to the Indian conglomerate, Mahindra & Mahindra. The India head of the GM’s operations, Karl Slym has recently said that the company does not see any value now in its agreement with Reva and would like to go alone in the electric car market.

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Reva gets a recharge

The electric car brand Reva may soon have a new logo which will include the name of Mahindra. But will rebranding alone help in creating mass appeal?
It took him six years to create a saleable, environment-friendly electric car, and almost 10 more years to make it the world’s single-largest selling model. Today, it’s probably the world’s largest selling electric car with little over 3,500 units sold in the last one decade. Chetan Maini, a technocrat entrepreneur, however, did not break even.
His company invested more than $50 million (around Rs 225 crore) to manufacture EVs, but saw limited returns due to the high cost of manufacturing. Maini, thus, could not lend Reva – India’s first electric car – a touch of mass appeal. Many factors worked against him. India, for one, does not have enough charging stations. Besides, his company did not have enough money to keep on pushing the product merely on its environment-friendly features.

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To launch Maxximo electric trucks by yr-end: Anand Mahindra

Mahindra and Mahindra (M&M) has bought a majority stake in electric car company, Reva. The commercial vehicle major would now hold 55.2% in Reva via the stake sale and fresh equity infusion. M&M would invest USD 10 million in the electric car major and would rename thecompany as Mahindra Reva Electric.
A day after sealing the deal with Reva, Anand Mahindra, VC & MD, M&M explained his strategy to CNBC-TV18 of entering the electric car segment.


Q: What would this move mean for the Indian consumer?
A: I would say one has to view this acquisition as an acquisition of a competence, of a capability. Don’t focus on are we going into small cars and what’s in it right away for the consumer. Mahindra andMahindra as an automaker with global aspirations has to have the competence for alternate fuel technology. As you know yourself, you have been following the company for a long time, we have been putting our tentacles out in each possible area of technology.
As you know every year at the Auto Expo we showcase what progress we have made, whether they are on even the hydrogen combustion, three wheeler for example or biofuels which we have been following for a long time. I think our operating management led by Pawan felt very clearly that the investment in Reva would put us ahead of our planned trajectory and that’s why the acquisition made sense.
So you have to put yourself in our shoes and realise that a company of our aspirations must have the ability to play in the field of electric vehicles and that is essentially what we have acquired.


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M&M’s green move

If the future of vehicular motion is total electrification, the acquisition of electric carmaker Reva by utility vehicles major Mahindra & Mahindra (M&M) makes strategic sense. The move would also boost synergy, with M&M benefiting from Reva’s technology for electric variants of its three-wheeler and minitruck.
Reva, in turn, stands to gain from M&M’s marketing presence and strong dealer network. Opinion has it that sales of electric cars would touch 1.5-2 million globally within a decade. But others more sanguine say the percentage of electric cars could reach 25% in that period, driven by sustained technological improvements.
Now, Reva cars are green, environment-friendly and zero-emission vehicles, but the numbers on the road add up to only about 3,500 in 24 countries. The limited battery capacity, need for repeated charging and its modest seating space have all been a drag on Reva sales. But note that 45% of the energy released by electric-car batteries is spent on propulsion — it points at an efficiency level that is already between 10% and 30% higher that those in conventional internal-combustion engines.

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REVA 's NXR and NXG electric cars (Welcome to EVHUB.BIZ)

REVA is familiar electric car maker in India and spreading itself in Delhi. Even Delhi government also providing exemptions for keeping its cost lesser than anywhere else. 

Company has displayed them in Auto Expo 2010 and also in Frankfurt Auto show 2009. 

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India's Reva & GM to build Electric Spark Mini car

REVA to launch two new electric cars next year

India's Reva & GM to build Electric Spark Mini car

Indian Electric Car pioneer REVA had teamed up with Auto major General Motors for developing the plug-in version of the GM Spark mini-car as the US auto giant embr

aces electrically-powered driving.

The Electric Spark would be on Indian roads with in a year and the target costumers would be the city commuters.

The Spark sells for around 300,000 rupees while the Reva retails for around 350,000 rupees, depending on model.

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