M&M’s green move

If the future of vehicular motion is total electrification, the acquisition of electric carmaker Reva by utility vehicles major Mahindra & Mahindra (M&M) makes strategic sense. The move would also boost synergy, with M&M benefiting from Reva’s technology for electric variants of its three-wheeler and minitruck.
Reva, in turn, stands to gain from M&M’s marketing presence and strong dealer network. Opinion has it that sales of electric cars would touch 1.5-2 million globally within a decade. But others more sanguine say the percentage of electric cars could reach 25% in that period, driven by sustained technological improvements.
Now, Reva cars are green, environment-friendly and zero-emission vehicles, but the numbers on the road add up to only about 3,500 in 24 countries. The limited battery capacity, need for repeated charging and its modest seating space have all been a drag on Reva sales. But note that 45% of the energy released by electric-car batteries is spent on propulsion — it points at an efficiency level that is already between 10% and 30% higher that those in conventional internal-combustion engines.

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