In 1880, they said that the future of the car was electric. In April 2010, Bill Ford of Ford Motor Company said "It appears that the biggest game-changer will be electric vehicles."
Ford said the automotive industry must introduce more fuel-efficient vehicles in order to meet the challenges of diminishing oil reserves, global warming and a desire by customers to spend less money on gasoline. He could have added that local pollution has also become a major issue. Cynics will say that there is something of a groundhog day in all this - a malign repetition of historic failure - but the true situation is more positive.
Resonances with the past
There are certainly resonances with the past. The pure electric car was invented by Thomas Davenport in England in 1834 and a usable one was first made by G Trouvé in France in 1881. They were very popular until about 1910 when the gasoline car won because longer range and faster refuelling. Fast forward to today and batteries and motors are now so much better that electric cars have even appeared as designer sports vehicles that accelerate faster than existing luxury designer brands, potentially threatening their aura (read premium pricing). The Frazer Nash UK sports car brand of the 1920s, has returned in the form of an electric sports car capable of 150 mph. Then there are the voluptuous Tesla and Fisker electric cars in the USA as well as the Lightning in the UK. They all accelerate to 60 mph in only a few seconds, for those that care about such things.
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