YES:More than a decade ago when Mahindra and Mahindra was still largely a jeep and tractor maker, we had decided to look beyond our immediate focus of the automobile sector. We took on the mantle to look for environment-friendly technologies. Thus, Bijlee, the all electric, zero emission vehicle, was born, to decongest the busy and polluted roads.
At M&M, we have always believed that innovation is the key to success and have effectively combined it with a concern for the environment. In an endeavour to create eco-friendly products, of which Bijlee was an early example, we had also unveiled the bio-diesel Scorpio and Bolero vehicles. These were clearly tiny steps taken in the direction towards combating climate change, through market-driven solutions.
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