BMW is investing a lot into developing its Megacity car, being produced under the auspices of a futuristic sounding Project i – but will the car it produces bear the BMW badge?
SOMETIMES being first isn’t being clever. It is a statement I put to Ulrich Kranz, who heads the almost Hollywood-movie-sounding Project i, BMW’s cross-departmental think-tank. It was created to redesign, rework and reboot the way we think about electric vehicles and perhaps urban transportation overall.
By the time 2013 rolls around, BMW, a brand that prides itself on innovation, might be just another brand, launching just another electric car, with Nissan’s much-hyped Leaf, Renault’s Fluence EV and Opel’s Ampera likely to be pretty common on our roads.
But does BMW know something the others don’t? You would have to wonder, with BMW beating the hydrogen technology drum for so long, whether perhaps all this huge investment, relatively late in the game in electric cars, is somewhat reactionary?
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